Websites are one of the most important ways to communicate and reach your ideal clients. Whether you are a small or large business, having a website that speaks to your brand and provides value should be a non-negotiable for a needed platform. Even if your website isnt your home base, you should look to include the following things to to support growth.
The moment a potential clients visits your website, they should be able to clearly find your services and a clear description of who you are. You can do this by simply stating your name, what you do and who you are as a company. This can be present on your landing page or under an “about” section
Having a general page where your services and options are listed for your potential clients to view, makes it extremely easy for them to narrow down exactly what they need. Making the buyer experience simple should be the goal, so give them exactly what they need and make it easy to find.
You should never make it hard for a customer to get in touch with you. I always recommend having a contact option or drop down available throughout your website experience, so at any point your ideal client can apply for your services or request for further information!
Having testimonials is a great way to humanize your company and make it relatable to your potential client. Showcasing reviews that display how you helped fix a problem or provide a service that was helpful are both great ways to support converting potential clients.
One of the simplest ways to raise your exposure is through social sharing. So, why not utilize all your social platforms to make sure everything is shared cohesively? Having a clear space to list your social media handles is an easy way to support exposure, so make sure there is a spot available on your website for this specifically ;)
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