How To Create Strong Brand Identity

Building a brand isn’t as easy as throwing together a logo or choosing a font. It is something that is well thought out, with intention behind it. Consumers want more than just a product. They want to connect with your voice, messaging and aesthetic. When it comes to creating your brand identity, think clearly on exactly what you want your business to encompass… ask yourself these few questions!

1. what are the values of your business?

2. What is the driving force behind your brand?

3: what is the personality  behind your brand? how can you showcase this?

4. if you could describe your brand in three words, what would it be?

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These questions will help you identify your so you can begin creating your identity!! Once you are clear on these preliminary details, its time to build out your identity 

Before you start creating your design assets, you need to start from the ground up and lock in the basics of your design structure: the building blocks of your brand identity. Some things to consider would be your chosen color palette and typography! From here, we can work to create some magic. 

Once your design assets are created, the goal is to make sure they are utilized in the right way. Remaining consistent through all social platforms can be done easily and seamlessly once you’ve created the basic elements that make your brand unique. Once you’ve established this, you can build recognition for your brand and really begin connecting with your clients!