Reasons you need a website for your business

Did you know 40% of Canadian small businesses don't have a website?

When you think about it … that’s a lot of people who are missing out on a major opportunity to connect with their clients.

Your website is a portal that provides your potential customers with everything they need to know about your business. It allows you to build deep client relationships, create credibility and market yourself clearly to your target audience. No matter what your business or profession is, here are 5 reasons why you need a website … ASAP.



There is no denying that a carefully curated website creates credibility to your clients, period. It’s true, social media is a great way to elevate your business, but a website provides an added advantage. You can utilize your website to remain super focused on your business, offerings and how your services benefit your customers. 

1: Creates credibility

Yep, you heard me. Your website is round the clock advertising for you and your business. Through Google searches alone, you could be inviting hundreds of new clients in daily, just by being searchable online. With proper SEO, keywords and a stellar design your website will do the work for you to by bringing consistent traffic to your page.

2: It’s free advertising

Remaining visible on social media can be a slippery slope. With ever changing algorithms and updates, it’s honestly overwhelming. Thankfully, with your own website, you have an opportunity to set yourself apart from others in your industry. You have full control of your customer experience. From the aesthetic, content, imagery, copy… your website will embody you and your brand in the best way possible.

3: It sets you apart

Being seen as an authentic business that is trustworthy is extremely important. Thankfully, an easy way to gain consumer trust is through your website! It’s another tool in your marketing plan that will help you build that like, know and trust factor with your consumers, so they are comfortable purchasing from you and your business.

4: It helps you gain consumer trust

Instead of having to constantly introduce yourself, explain what you do or lead people to your products, let your website do it for you! Through simple clicks and clear messaging, your customers will know exactly who you are and what you do within a few clicks. All of this can become very easy when you have a website that works for you.

5: Increases leads and conversions

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